Dominic Dubé & Claudia Poulin, co-founders

Meet our founders

Evive was created in 2015 by a young,
dynamic and inventive couple, Claudia & Dominic.

You could say that I found my true calling during my wellness journey from being a vegetarian to going completely plant-based. I always say that being vegan is more than just a diet - it’s a lifestyle. During this time of transition, I had adopted a new habit that transformed my daily routine: I started making smoothies every morning! I fell in love with how simple it was to incorporate nutritious foods that are essential for good physical and psychological health. Dominic followed me on this journey and, being the chef of the house, he had a lot of fun discovering a new world of possibilities while cooking healthy, vegan recipes.

Having been together for over 10 years, Dominic and I decided that our shared passion for healthy eating would guide our professional lives. I must say that listening to our intuition was the best decision we could have ever made! Evive is more than just a business project - we strive to have a positive impact on our environment and people’s daily routines. By making our wholesome, nutritious and convenient products, we can attain our mission of making healthy eating more accessible. Being able to prepare a delicious blender-free smoothie in seconds is what makes our frozen smoothie cubes very unique. They’re very practical in the food industry, just as they are in the homes of our customers.

In terms of our respective roles within the company, I love the fact that my partner has the entrepreneurial flair in his blood. His tenacious, innovative, and creative mind makes him an excellent asset, as well as an incredible partner. On my end, Dominic has always defined my role as the soul of the company. It’s true that the Evive brand represents my own values and personality! We complement each other with our differences, but also have several common attributes. For example, our desire to set ambitious goals and our willingness to convey harmony within the company have been prioritized since day 1 of this wonderful startup.

Ultimately, our purpose is to facilitate your healthy lifestyle so that you feel amazing and have more precious time to do what makes you happy! In other words, our mission is to empower you to get more from life through healthy eating.

Thank you for encouraging us towards achieving our mission. Together, we can make a difference!

Awards and recognitions